IKEA: Smallest store in the World

Visit the smallest store: http://www.smalleststoreintheworld.com/banner/en/index.html

With city populations on the rise, living spaces are becoming increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. To demonstrate this, we built an entire IKEA store in a 300 x 250 pixel web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.

To watch the film, click here: http://www.youtube.com/watch?v=32Vt8cW0uWU

April 2012


kleenex's picture
41162 pencils

not for me.

chuckieT's picture
680 pencils

Just a gimmick that people will ignore.

Copy_ranter's picture
194 pencils

F**kin great idea that is true to the Ikea brand. I love it and a bit jealous I didn't think of it. Great job Ogilvy Action Dubai.

brookjohnston's picture
296 pencils

How can you guys actually be criticizing this? It's a bloody big box ad! This is wonderful. I challenge you to show me a better 300 pixel execution.

chuckieT's picture
680 pencils

It just looks like any other regular banner talking about selection or a new store location. It's not attention grabbing. Then it just clicks through to the site, so it's not really a store contained in the banner. I think it's a nice idea, but not actually effective.

Temple's picture
11323 pencils

There is weeks of hard work behind this, congrats. The 300 X 250 is impractical of course, but with great stunt value.

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