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IKEA: Say it with a bed

IKEA's new campaign Say it with a bed! let's you embroider your own bed and give it to someone who's taking a new step in life.

Advertising Agency: Åkestam Holst, Sweden
Account Director: Kjell Månsson
Creative Director: Andreas Ullenius
Planner: Mikael Grenros
Account Manager: Anna Nolendorfs
Copywriters: Viktor Jacobsson, Maja Folgero
Art Directors: Andreas Ekelund, Petra Albrektson
Digital Producer: Alex Picha
Prod. Co.: B-Reel

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2 comments

morse's picture
morse
15439 pencils

I don't really like this. So what if you embroider the bed and the guy wasn't impressed at all at the end.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
26231 pencils

I agree, at least this was really different.

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