Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.
Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons