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Resize-a-Room

Agency: 
Published/Aired: 
March 2010
Like
260
Description: 

Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons

Comments (38)

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Highest Rated

hannahuqd's picture
hannahuqd
Activity Score 2

Really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article

GinGin's picture
GinGin
Activity Score 25

wonderful

atb2005's picture
atb2005
Activity Score 13557

This should win an award!

Tomzwarts's picture
Tomzwarts
Activity Score 42

GREAT!!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Awesome

Both Sides of the Brain's picture
Both Sides of t...
Activity Score 173

I thought this client was with GMASCO? Well, that agency did suck. Good move, IKEA.

Hanekam's picture
Hanekam
Activity Score 4

advertising in good shape.

Adaddicted's picture
Adaddicted
Activity Score 3435

It works on any ad forum.

withalltherespects

gonniethegon's picture
gonniethegon
Activity Score 102

great!

mosho's picture
mosho
Activity Score 298

bravo0o0!

Mohamed El Mahdy
www.sketchescs.com

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

lovet!!!!

luispiter's picture
luispiter
Activity Score 2756

i love it... great idea...

whatthefudge's picture
whatthefudge
Activity Score 1266

Frikkkkin great!

pez's picture
pez
Activity Score 1804

this's one of those I really would like to be mine... incredible job guys!

cabracabriola's picture
cabracabriola
Activity Score 15

Great, genial

erezruby's picture
erezruby
Activity Score 142

BRAVO!

"You will not have creative superiority over me!"

www.twentythree.co.il

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

These guys just surprise me every time. GrEAT!

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19208

bravo

funky_frogii's picture
funky_frogii
Activity Score 2536

jus superb........

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Dec85's picture
Dec85
Activity Score 2

woow good job....

pepsiice's picture
pepsiice
Activity Score 253

cool :D

whatthe's picture
whatthe
Activity Score 21

Awesome awesome awesome

deuBleuDi's picture
deuBleuDi
Activity Score 265

nice one..

PDDYII's picture
PDDYII
Activity Score 6

That was pretty cool. :)

Guest's picture
Guest

Great concept - branding is poor -could be for anyone really.

Guest's picture
Guest

great concept - shame the branding is so weak - who's it for again? ;)

raulbanderas's picture
raulbanderas
Activity Score 357

this is really cool!!!

Maxchan2000's picture
Maxchan2000
Activity Score 55

love it

Hiperion's picture
Hiperion
Activity Score 3138

well done :)

Guest's picture
Guest

good job

Guest's picture
Guest

Good job!

Guest's picture
Guest

interesno! Kto pridumal?

Charlie_12's picture
Charlie_12
Activity Score 97

Alice appears not to notice Max growing ever younger, and it is not until she leaves him that he attempts to tell her the truth which she refuses to believe. They do not meet again until he is twelve and apparently orphaned. Ignorant of his identity she adopts him and he becomes son to his wife and brother to his son.

virginxzia's picture
virginxzia
Activity Score 2

Thanks for the nice blog. Keep sharing such ideas in the future as well. This was actually what I was looking for, and I am glad to came here! Thanks for sharing the such information with us

hannahuqd's picture
hannahuqd
Activity Score 2

Really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article

namlondon's picture
namlondon
Activity Score 31

Truly amazing. Very very good indeed

Shiply on Smarta.com

prasadvk's picture
prasadvk
Activity Score 6

awesome ad

shariff_fahmi's picture
shariff_fahmi
Activity Score 2

simply awsome ! should get an award for this out of the box brain squeeze

LuckyHope's picture
LuckyHope
Activity Score 45

Amazing!

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