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IKEA: Resize-a-Room

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Your rating: None Average: 9 (274 votes)

Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010

38 Comments

GinGin's picture 25 pencils
GinGin | Thu, 2010-04-08 07:05

wonderful

atb2005's picture 13679 pencils
atb2005 | Thu, 2010-04-08 07:20
10

This should win an award!

Tomzwarts's picture 40 pencils
Tomzwarts | Thu, 2010-04-08 07:51

GREAT!!

alexander_bickov's picture 3321 pencils
alexander_bickov | Thu, 2010-04-08 08:10

Awesome

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Both Sides of the Brain's picture 173 pencils
Both Sides of the Brain | Thu, 2010-04-08 08:11

I thought this client was with GMASCO? Well, that agency did suck. Good move, IKEA.

Hanekam's picture 4 pencils
Hanekam | Thu, 2010-04-08 08:28

advertising in good shape.

Adaddicted's picture 3388 pencils
Adaddicted | Thu, 2010-04-08 08:39
4

It works on any ad forum.

withalltherespects

gonniethegon's picture 82 pencils
gonniethegon | Thu, 2010-04-08 08:46
10

great!

http://www.flavors.me/innerjihad

mosho's picture 295 pencils
mosho | Thu, 2010-04-08 08:51

bravo0o0!

www.it-evo.com

CUTIEPIE's picture 353 pencils
CUTIEPIE | Thu, 2010-04-08 09:21

lovet!!!!

barcreativo.com's picture 2752 pencils
barcreativo.com | Thu, 2010-04-08 10:18

i love it... great idea...

www.barcreativo.com

whatthefudge's picture 1270 pencils
whatthefudge | Thu, 2010-04-08 10:55
10

Frikkkkin great!

pez's picture 1660 pencils
pez | Thu, 2010-04-08 12:34

this's one of those I really would like to be mine... incredible job guys!

cabracabriola's picture 15 pencils
cabracabriola | Thu, 2010-04-08 13:44

Great, genial

erezruby's picture 144 pencils
erezruby | Thu, 2010-04-08 15:22

BRAVO!

"You will not have creative superiority over me!"

www.twentythree.co.il

brandingworthspreading's picture 656 pencils
brandingworthspreading | Thu, 2010-04-08 15:50

These guys just surprise me every time. GrEAT!

Blog | Twitter

CrackerJackWorks's picture 5728 pencils
CrackerJackWorks | Thu, 2010-04-08 20:29

bravo

Twitter   Facebookreelance... http://www.crackerjackworks.com

funky_frogii's picture 2548 pencils
funky_frogii | Fri, 2010-04-09 00:46

jus superb........

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Dec85's picture 2 pencils
Dec85 | Fri, 2010-04-09 05:11

woow good job....

pepsiice's picture 253 pencils
pepsiice | Fri, 2010-04-09 06:08

cool :D

whatthe's picture 21 pencils
whatthe | Fri, 2010-04-09 06:49

Awesome awesome awesome

deuBleuDi's picture 265 pencils
deuBleuDi | Sat, 2010-04-10 03:06

nice one..

PDDYII's picture 6 pencils
PDDYII | Tue, 2010-05-18 16:35

That was pretty cool. :)

Guest's picture
Guest | Fri, 2010-05-21 08:47
5

Great concept - branding is poor -could be for anyone really.

Guest's picture
Guest | Fri, 2010-05-21 09:06
4

great concept - shame the branding is so weak - who's it for again? ;)

raulbanderas's picture 319 pencils
raulbanderas | Wed, 2010-05-26 11:33

this is really cool!!!

Maxchan2000's picture 38 pencils
Maxchan2000 | Tue, 2010-06-01 15:16

love it

Max Chan
Art Director
Hp:+65 96828661

Hiperion's picture 3108 pencils
Hiperion | Tue, 2010-06-15 11:13
7

well done :)

Guest's picture
Guest | Tue, 2010-07-27 10:05

good job

Guest's picture
Guest | Tue, 2010-08-17 15:04
8

Good job!

Guest's picture
Guest | Mon, 2010-08-30 23:14
10

interesno! Kto pridumal?

Shakeology's picture 6 pencils
Shakeology | Fri, 2011-02-18 19:39

Very, very clever. Those IKEA folks is creative, huh? ;)

ohuoiuhoi's picture 26 pencils
ohuoiuhoi | Fri, 2011-04-01 00:23
10

Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

http://www.bonermagic.com/

Charlie_12's picture 97 pencils
Charlie_12 | Wed, 2011-05-04 12:05

Alice appears not to notice Max growing ever younger, and it is not until she leaves him that he attempts to tell her the truth which she refuses to believe. They do not meet again until he is twelve and apparently orphaned. Ignorant of his identity she adopts him and he becomes son to his wife and brother to his son.

virginxzia's picture 2 pencils
virginxzia | Thu, 2011-05-19 08:20

Thanks for the nice blog. Keep sharing such ideas in the future as well. This was actually what I was looking for, and I am glad to came here! Thanks for sharing the such information with us

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hannahuqd's picture 2 pencils
hannahuqd | Mon, 2011-05-23 10:30

Really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article

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namlondon's picture 31 pencils
namlondon | Fri, 2011-10-07 05:42

Truly amazing. Very very good indeed

Shiply on Smarta.com

prasadvk's picture 6 pencils
prasadvk | Wed, 2011-10-12 12:38
9

awesome ad

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