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IKEA: Resize-a-Room

Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010

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37 comments

GinGin's picture
GinGin
25 pencils

wonderful

atb2005's picture
atb2005
13567 pencils

This should win an award!

Tomzwarts's picture
Tomzwarts
42 pencils

GREAT!!

alexander_bickov's picture
alexander_bickov
3279 pencils

Awesome

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

I thought this client was with GMASCO? Well, that agency did suck. Good move, IKEA.

Hanekam's picture
Hanekam
4 pencils

advertising in good shape.

Adaddicted's picture
Adaddicted
3435 pencils

It works on any ad forum.

withalltherespects

gonniethegon's picture
gonniethegon
102 pencils

great!

mosho's picture
mosho
298 pencils

bravo0o0!

CUTIEPIE's picture
CUTIEPIE
347 pencils

lovet!!!!

luispiter's picture
luispiter
2756 pencils

i love it... great idea...

whatthefudge's picture
whatthefudge
1268 pencils

Frikkkkin great!

pez's picture
pez
1730 pencils

this's one of those I really would like to be mine... incredible job guys!

cabracabriola's picture
cabracabriola
15 pencils

Great, genial

erezruby's picture
erezruby
142 pencils

BRAVO!

"You will not have creative superiority over me!"

www.twentythree.co.il

brandingworthspreading's picture
brandingworthsp...
648 pencils

These guys just surprise me every time. GrEAT!

funky_frogii's picture
funky_frogii
2538 pencils

jus superb........

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Dec85's picture
Dec85
2 pencils

woow good job....

pepsiice's picture
pepsiice
253 pencils

cool :D

whatthe's picture
whatthe
21 pencils

Awesome awesome awesome

deuBleuDi's picture
deuBleuDi
265 pencils

nice one..

PDDYII's picture
PDDYII
6 pencils

That was pretty cool. :)

Guest's picture
Guest

Great concept - branding is poor -could be for anyone really.

Guest's picture
Guest

great concept - shame the branding is so weak - who's it for again? ;)

raulbanderas's picture
raulbanderas
357 pencils

this is really cool!!!

Maxchan2000's picture
Maxchan2000
50 pencils

love it

Hiperion's picture
Hiperion
3138 pencils

well done :)

Guest's picture
Guest

good job

Guest's picture
Guest

Good job!

Guest's picture
Guest

interesno! Kto pridumal?

Charlie_12's picture
Charlie_12
97 pencils

Alice appears not to notice Max growing ever younger, and it is not until she leaves him that he attempts to tell her the truth which she refuses to believe. They do not meet again until he is twelve and apparently orphaned. Ignorant of his identity she adopts him and he becomes son to his wife and brother to his son.

virginxzia's picture
virginxzia
2 pencils

Thanks for the nice blog. Keep sharing such ideas in the future as well. This was actually what I was looking for, and I am glad to came here! Thanks for sharing the such information with us

hannahuqd's picture
hannahuqd
2 pencils

Really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article

namlondon's picture
namlondon
31 pencils

Truly amazing. Very very good indeed

Shiply on Smarta.com

prasadvk's picture
prasadvk
6 pencils

awesome ad

shariff_fahmi's picture
shariff_fahmi
2 pencils

simply awsome ! should get an award for this out of the box brain squeeze

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