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IKEA: Facebook Tag

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Adam Ulvegärde
Copywriter: Robert Lund
Released: October 2009

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19 comments

Guest's picture
Guest

this is fabulous!!!!!!!!!!!!1

satrianee's picture
satrianee
3748 pencils

Very good job. Cleverly executed, very well spread. Even the ad itself was demanded. Results easily could monitored end evaluated.

Just like the brand, this ad became cheap but attractive and very efficient.

The presentation was perfect too. Congratulations to you all.

royschellekens's picture
royschellekens
390 pencils

Great in all ways!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

StarlaY's picture
StarlaY
310 pencils

Great idea. Congrats...

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

Very cool. Unfortunately, I suspect that promotions like this will be harder to come by due to Facebook's new promotion guidelines:

http://www.insidefacebook.com/2009/11/06/facebook-updates-promosweepst...

Jakarta Jack's picture
Jakarta Jack

Facebook wants money for this. I wish they would use it to make Facebook function properly instead of giving a continuous flow of error messages.

Cheloveco's picture
Cheloveco
54 pencils

que buena ideaa!!!

silvi's picture
silvi
4172 pencils

Me explicarías, por favor, en español esta idea, que parece muy buena?
Gracias!

sirvan's picture
sirvan
29870 pencils

Great promotion.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Well... Air is for free... Its cool but it only works a few times...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nothing special. Social media is the future.

GMAN's picture
GMAN
336 pencils

Superb use of interactive strategies and social networks... great idea

Guest's picture
Guest

Really smart marketing idea

chris myles's picture
chris myles
429 pencils

well executed.

Gordons's picture
Gordons
11 pencils

This must have been gold. Great use of Social Media.

Guest's picture
Guest

It was.

cpaige88's picture
cpaige88
170 pencils

That is smart. Really great idea :)

Lucy@Ad-Rank Media's picture
Lucy@Ad-Rank Media
2 pencils

What an excellent example of online marketing!

stephencrossett's picture
stephencrossett
2 pencils

Hey this is a great post. Can I use a portion of it on my site ? I would obviously link back to your page so people could view the complete post if they wanted to. Thanks either way.

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