IKEA: Facebook Tag
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Adam Ulvegärde
Copywriter: Robert Lund
Released: October 2009
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19 Comments
this is fabulous!!!!!!!!!!!!1
Very good job. Cleverly executed, very well spread. Even the ad itself was demanded. Results easily could monitored end evaluated.
Just like the brand, this ad became cheap but attractive and very efficient.
The presentation was perfect too. Congratulations to you all.
Great in all ways!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Great idea. Congrats...
“Inspiration exists, but it has to find us working.” Picasso.
Very cool. Unfortunately, I suspect that promotions like this will be harder to come by due to Facebook's new promotion guidelines:
http://www.insidefacebook.com/2009/11/06/facebook-updates-promosweepst...
Facebook wants money for this. I wish they would use it to make Facebook function properly instead of giving a continuous flow of error messages.
que buena ideaa!!!
Me explicarías, por favor, en español esta idea, que parece muy buena?
Gracias!
Great promotion.
+++
"I love some things, and don't love some other things."
Well... Air is for free... Its cool but it only works a few times...
Nothing special. Social media is the future.
http://jackmancer.com/
http://twitter.com/jackmancer/
Superb use of interactive strategies and social networks... great idea
Really smart marketing idea
well executed.
This must have been gold. Great use of Social Media.
It was.
That is smart. Really great idea :)
What an excellent example of online marketing!
Hey this is a great post. Can I use a portion of it on my site ? I would obviously link back to your page so people could view the complete post if they wanted to. Thanks either way.