IKEA: Facebook Billygram
IKEA is celebrating 30 years of BILLY. And that’s a hell of a long time for a piece of furniture. The idea: Content changes – BILLY stays the same. Therefore we developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other’s walls.
Advertising Agency: Ogilvy&Mather Frankfurt, Germany
Executive Creative Director: Michael Kutschinski
Creative Directors: Dr. Ulf Schmidt, Uwe Jakob
Copywriter: Marcus Pfeiffer
Art Director: Daniel Schweinzer
Motion Design: Klaus Martin Michaelis
Account Manager: Frank Apel
Flash Animators: Valentina Kusmin, Jens Steffen, Sebastian Hilbert
Typography: Daniel Schweinzer, Tanja Oppel
Published: April 2010
11 Comments
another fun idea by O&M Frankfurt, nice!
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Is it? I doubt if anyone has the time for these silly things
are there any other fun ideas from O&M Frankfurt?
Nice!
the idea is fun, though I wonder who will do it.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
Done by ADCE (Art Directors Club Europe) on Annual 2006 Cover.
Yeah yeah yeah... And ADCE was done by ADCNA...
www.tytpol.com
Too much branding.
www.tytpol.com
Why do I have to write a message with Billy? Where is the fun? Do you think Billy is pussy?
good~~~~~
ever since that car typography won Cannes gran prix everybody is doing it.