IKEA: Facebook Billygram

IKEA is celebrating 30 years of BILLY. And that’s a hell of a long time for a piece of furniture. The idea: Content changes – BILLY stays the same. Therefore we developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other’s walls.

Advertising Agency: Ogilvy&Mather Frankfurt, Germany
Executive Creative Director: Michael Kutschinski
Creative Directors: Dr. Ulf Schmidt, Uwe Jakob
Copywriter: Marcus Pfeiffer
Art Director: Daniel Schweinzer
Motion Design: Klaus Martin Michaelis
Account Manager: Frank Apel
Flash Animators: Valentina Kusmin, Jens Steffen, Sebastian Hilbert
Typography: Daniel Schweinzer, Tanja Oppel
Published: April 2010


capywriter's picture
5511 pencils

another fun idea by O&M Frankfurt, nice!

Guest's picture

Is it? I doubt if anyone has the time for these silly things

Guest's picture

are there any other fun ideas from O&M Frankfurt?

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ek kanya's picture
ek kanya
814 pencils

the idea is fun, though I wonder who will do it.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

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Done by ADCE (Art Directors Club Europe) on Annual 2006 Cover.

tytpol's picture
777 pencils

Yeah yeah yeah... And ADCE was done by ADCNA...

tytpol's picture
777 pencils

Too much branding.

Bianconiglio's picture
406 pencils

Why do I have to write a message with Billy? Where is the fun? Do you think Billy is pussy?

hero china's picture
hero china
99 pencils


Guest's picture

ever since that car typography won Cannes gran prix everybody is doing it.

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