IKEA: Change you view in the kitchen

Idea description: The task was to demonstrate IKEA kitchens, inspire people with features and smart solutions for everyday living.

Solution: We created an interactive story online where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly.

In the first five months
22,168 visitors took a dive in aquarium by transmigrating into a fish;
87,204 slept on the kitchen floor by transmigrating into a dog;
28,321 flew in the kitchen as a fly;
65,480 performed a kitchen dance;
mixed 70,711 cocktails
and discovered 853,614 IKEA kitchen features.

Advertising Agency: BBDO, Russia
Internet agency: B-Reel
Creative directors: Roman Firainer, Yaroslav Orlov
Digital Creative Director: Kolya Fabrika
Copywriter: Yaroslav Orlov
Art director: Roman Firainer
Designer: Maksim Demkin
Multimedia-designers / programmers: Actionfilm

June 2012


augustussung's picture
17 pencils

a simple yet smart idea to achieve the objective of the brief. Not sure if it's the same story everyday or that would have been dull.

Bamboo Marketing Online's picture
Bamboo Marketin...
178 pencils

It's great! I like it.

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