IKEA: Bedroom Stories - Frank the Cosplayer

Advertising Agency: BBH, Singapore
Business Director: Christina Chong
Account Director: Sheila Melbye
Account Manager: Jade Cheng
Head of Engagement Planning: James Sowden
Social Strategist: Josie Khng
Executive Creative Director: Scott McClelland
Senior Art Director: Eirma Webster 
Senior Copywriter: Angie Featherstone
Art Director: Marcus Yuen
Copywriter: De Neng Lim
Producers: Daphne Ng, Bhavna Shivayogimath
Production Agency: Black Sheep Productions

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damnson's picture
3390 pencils

The bedroom looked way cooler before. Thanks for messing it up IKEA!!!! By the way the video is way too long and boring.

kleenex's picture
26352 pencils

I disagree. I say the video is long enough.

sacrilegend's picture
1938 pencils

Eh, if he's happy. I, personally, think his bedroom had more story before the Ikea Bedroom Stories.

damnson's picture
3390 pencils

Exactly, it had more character to it. By the time Ikea is done with it, it's simply soulless.

Tejónidas's picture
244 pencils

The girlfriend at the end, that's the creative twist, right?

wvwvwy's picture
106 pencils

visual is so nice


thedesignaddict's picture
5341 pencils

Length of the film was fine. I commend the creative approach, but the transformation didn't blow me away.

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