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IKEA: Bedroom Stories - Frank the Cosplayer

Business Director: Christina Chong

Producers: Daphne Ng, Bhavna Shivayogimath
Production Agency: Black Sheep Productions

Advertising Agency: BBH, Singapore
Account Director: Sheila Melbye
Account Manager: Jade Cheng
Head of Engagement Planning: James Sowden
Social Strategist: Josie Khng
Executive Creative Director: Scott McClelland
Senior Art Director: Eirma Webster 
Senior Copywriter: Angie Featherstone
Art Director: Marcus Yuen
Copywriter: De Neng Lim

Published: 
March 2014

7 comments

damnson's picture
damnson
11519 pencils

The bedroom looked way cooler before. Thanks for messing it up IKEA!!!! By the way the video is way too long and boring.

An axe murderer of ads.

kleenex's picture
kleenex
41140 pencils

I disagree. I say the video is long enough.

sacrilegend's picture
sacrilegend
3333 pencils

Eh, if he's happy. I, personally, think his bedroom had more story before the Ikea Bedroom Stories.

damnson's picture
damnson
11519 pencils

Exactly, it had more character to it. By the time Ikea is done with it, it's simply soulless.

An axe murderer of ads.

Tejónidas's picture
Tejónidas
246 pencils

The girlfriend at the end, that's the creative twist, right?

wvwvwy's picture
wvwvwy
156 pencils

visual is so nice

hello

thedesignaddict's picture
thedesignaddict
5403 pencils

Length of the film was fine. I commend the creative approach, but the transformation didn't blow me away.

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