IKEA / Airbnb: Staying at IKEA

See the work at http://www.airbnb.com.au/airbnbatikea

For anyone who has ever dreamed of staying at an IKEA store overnight, now’s your chance. In an idea from IKEA Australia in collaboration with Airbnb, created by agency partners The Monkeys, Mango and Espresso Communications, IKEA Australia is offering three families the chance to stay at IKEA Tempe - in Sydney, NSW – for one night only on 31st August 2014. IKEA is offering three quirky accommodation settings – Rustic Charm, Inner City Living and Modern Elegance – available to rent to three groups of up to four people.

Advertising Agency: The Monkeys, Australia
Event: Mango
PR: Mango and Espresso Communications

3 comments

djtolst's picture
djtolst
41 pencils

Great PR

kleenex's picture
kleenex
29411 pencils

love it.

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