This new campaign shows the FB timeline of Adam Barak. His timeline shows one column of adam under the influence of drugs, and the other column - without. The new timeline feature on facebook demonstrate clearly the diffrence between life on drugs and living sober.
URL: https://www.facebook.com/Antidrugstimeline (Facebook removed it)
Check out the video: http://www.youtube.com/watch?v=yL2LzEWedJg
Advertising Agency: Mccann Erickson, Israel
Creatives: Nir Refuah, Daniel Barak, Nir Hersztadt, Ami Alush
Production: Inbal Fanan
Photographer: Gooli Cohen