Advertisement

Timeline

Agency: 
Published/Aired: 
January 2012
Description: 

This new campaign shows the FB timeline of Adam Barak. His timeline shows one column of adam under the influence of drugs, and the other column - without. The new timeline feature on facebook demonstrate clearly the diffrence between life on drugs and living sober.

URL: https://www.facebook.com/Antidrugstimeline (Facebook removed it)
Check out the video: http://www.youtube.com/watch?v=yL2LzEWedJg
Advertising Agency: http://www.mccann.co.il/">Mccann Erickson, Israel
Creatives: Nir Refuah, Daniel Barak, Nir Hersztadt, Ami Alush
Production: Inbal Fanan
Photographer: Gooli Cohen

Comments (16)

Log in or register to post comments

Highest Rated

lovvin's picture
lovvin
Activity Score 3

It most definitely has an impact on me. It's beyond my understanding how can someone chose the self destruction path, drugs are messing thousands of lives and the number is growing despite all the information we have to stay warned against them.

DBB's picture
DBB
Activity Score 1216

Wow

ryanscottlum's picture
ryanscottlum
Activity Score 15

Really creative use of Facebook Timeline!

Hadrons's picture
Hadrons
Activity Score 6017

using the obvious, doesn't make it innovative nor creative.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture
simonds08
Activity Score 598

+1

pabzi007's picture
pabzi007
Activity Score 108

very nice execution

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Just done but maybe not in this way. So very good idea for me.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Shame they didn't add the option to subscribe or anything. Has more potential. Nonetheless, brilliant use of tools.

Haber's picture
Haber
Activity Score 64

Amazing.

Lazarus's picture
Lazarus
Activity Score 1536

Timely, but feels like flavour of the month.

simonds08's picture
simonds08
Activity Score 598

i agree. just because it is there doesn't mean we should use it. besides, this is only effective if people GET there... i doubt people would subscribe or share with their friends.

kleenex's picture
kleenex
Activity Score 43397

not bad at all.

DBB's picture
DBB
Activity Score 1216

#simonds08,
I guess you and world are not connected.
Just try typing the name of this ad on Google. see what happens.

simonds08's picture
simonds08
Activity Score 598

after taking your recommendation, i just returned from a trip around the internet (don't say i never do anything for you.) what i have learned is that for someone to happen upon this campaign... they first need to google the name of the campaign.

i am not sure this really qualifies as advertising. while the execution is nice, it is no different than having an informational website were ads or the media can point interested parties to.

Haber's picture
Haber
Activity Score 64

#the one above me
I'm sorry if it turns to spam, but now take your trip to twitter you must young skywalker, and learn about the power of social media and sharing.
go on, take another trip! :)
(besides that every major blog that i came across wrote about it, such as mashable, business insider and even peretz hilton lol)

BFB's picture
BFB
Activity Score 936

Brilliant use of media.
Love it.

lovvin's picture
lovvin
Activity Score 3

It most definitely has an impact on me. It's beyond my understanding how can someone chose the self destruction path, drugs are messing thousands of lives and the number is growing despite all the information we have to stay warned against them.

Advertisement

20% Off Sale at iStock until December 9th 2016