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Timeline

Agency: 
Published/Aired: 
January 2012
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Description: 

This new campaign shows the FB timeline of Adam Barak. His timeline shows one column of adam under the influence of drugs, and the other column - without. The new timeline feature on facebook demonstrate clearly the diffrence between life on drugs and living sober.

URL: https://www.facebook.com/Antidrugstimeline (Facebook removed it)
Check out the video: http://www.youtube.com/watch?v=yL2LzEWedJg
Advertising Agency: http://www.mccann.co.il/">Mccann Erickson, Israel
Creatives: Nir Refuah, Daniel Barak, Nir Hersztadt, Ami Alush
Production: Inbal Fanan
Photographer: Gooli Cohen

Comments (16)

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Highest Rated

lovvin's picture
lovvin
3 Activity Scores

It most definitely has an impact on me. It's beyond my understanding how can someone chose the self destruction path, drugs are messing thousands of lives and the number is growing despite all the information we have to stay warned against them.

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