IADA Anti-drug Authority: Timeline

URL: https://www.facebook.com/Antidrugstimeline (Facebook removed it)

This new campaign shows the FB timeline of Adam Barak. His timeline shows one column of adam under the influence of drugs, and the other column - without. The new timeline feature on facebook demonstrate clearly the diffrence between life on drugs and living sober.

Check out the video: http://www.youtube.com/watch?v=yL2LzEWedJg

Advertising Agency: Mccann Erickson, Israel
Creatives: Nir Refuah, Daniel Barak, Nir Hersztadt, Ami Alush
Production: Inbal Fanan
Photographer: Gooli Cohen

16 comments

DBB's picture
DBB
1218 pencils

Wow

ryanscottlum's picture
ryanscottlum
15 pencils

Really creative use of Facebook Timeline!

Hadrons's picture
Hadrons
5743 pencils

using the obvious, doesn't make it innovative nor creative.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture
simonds08
598 pencils

+1

pabzi007's picture
pabzi007
108 pencils

very nice execution

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Just done but maybe not in this way. So very good idea for me.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Shame they didn't add the option to subscribe or anything. Has more potential. Nonetheless, brilliant use of tools.

Haber's picture
Haber
64 pencils

Amazing.

Lazarus's picture
Lazarus
1502 pencils

Timely, but feels like flavour of the month.

simonds08's picture
simonds08
598 pencils

i agree. just because it is there doesn't mean we should use it. besides, this is only effective if people GET there... i doubt people would subscribe or share with their friends.

kleenex's picture
kleenex
28787 pencils

not bad at all.

DBB's picture
DBB
1218 pencils

#simonds08,
I guess you and world are not connected.
Just try typing the name of this ad on Google. see what happens.

simonds08's picture
simonds08
598 pencils

after taking your recommendation, i just returned from a trip around the internet (don't say i never do anything for you.) what i have learned is that for someone to happen upon this campaign... they first need to google the name of the campaign.

i am not sure this really qualifies as advertising. while the execution is nice, it is no different than having an informational website were ads or the media can point interested parties to.

Haber's picture
Haber
64 pencils

#the one above me
I'm sorry if it turns to spam, but now take your trip to twitter you must young skywalker, and learn about the power of social media and sharing.
go on, take another trip! :)
(besides that every major blog that i came across wrote about it, such as mashable, business insider and even peretz hilton lol)

BFB's picture
BFB
941 pencils

Brilliant use of media.
Love it.

lovvin's picture
lovvin
3 pencils

It most definitely has an impact on me. It's beyond my understanding how can someone chose the self destruction path, drugs are messing thousands of lives and the number is growing despite all the information we have to stay warned against them.

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