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vs Richard Branson

Agency: 
Published/Aired: 
July 2012
Description: 

Ex adman Peter Heron and ex ECD Walt Connelly (Ogilvy and Mather) have found a new jeans label called I AM NOT A VIRGIN www.iamnotavirgin.com. The materials used are non-virgin (plastic bottles). Recently they got some unexpected fan mail from an unexpected fan. Richard Branson and the Virgin Group claim to own the word Virgin in I AM NOT A VIRGIN.

Director: Walt Connelly
Creatives: Peter Heron, Walt Connelly
Editorial / Post: Fluid
Editor: Heather Danosky
Mix Mr. Bronx: David Wolfe
Fluid EP: Laura Relovsky

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