Hyundai i30: Online Hypnosis Experiment


Peter Powers designed an "Online Hypnosis Experiment" for the new Hyundai i30 to introduce and experience the car in a very special way: Hypnosis in your living room through your computer! This unique experiment is solely available in the Netherlands. Undergo the experiment on the special website, start the 15 minute video on full screen with headphones on. Peter Powers will then take you through the motions and slowly put you under hypnosis, letting you experience the Hyundai i30 in ways you've never experienced before! Finally, anyone who takes part in the experiment does so voluntarily and with full knowledge of the intended results.

Advertising Agency: Fitzroy, Amsterdam, The Netherlands
Creative Director: Jur Baart
Art Directors: Wouter Vanhaeren
Copywriter: Merlijn van Vliet
Director: Tom Rijpert
Other credits: Jelani Isaacs, Nazli Parlayan
Published: March 2012

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kleenex's picture
26435 pencils

What you just did was a 2 minute plus piece of crap to try to sell a car.

SolarisN1's picture
42 pencils

Well, that's marketing.

Where is the idea's picture
Where is the idea
707 pencils

this sort of marketing, hypnotizes people to stop believing in the brand any more. Desperate attempt.

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