Hugo Create: One Fragrance, One Tree

Unleash your creativity to make the world a better place. HUGO Fragrances has teamed up with environmental organization Pur to plant a tree in Peru's Amazonian Rainforest for each special edition HUGO Man and HUGO Element fragrance sold. From January 2010, HUGO Fragrances lovers can support the sustainability initiative One Fragrance, One Tree just by purchasing their favorite perfume. The Peruvian plantation sponsored by the Boss/Pur project covers 800 hectare (three times the area of NYC's Central Park). Each special edition packaging includes a unique "tree code" to allow customers to view the location of the tree their purchase sponsored.

Designers, illustrators and photographers can also make a great contribution to this reforestation project by creating a visual and spreading the word. Visuals should contain the HUGO Man bottle and convey a strong concept in line with the theme One Fragrance, One Tree. Be creative, use your imagination as well as the technique(s) of your choice. The 10 winners receive $500 and global recognition. The visual of the round winner will be published in style magazine i-D.
Deadline is February 28, 2010 and the winners will be announced on April 1, 2010. You can find more information and examples by other participants on the HUGO Create website.

HUGO Create: http://www.hugocreate.com
One Fragrance, One Tree: http://www.hugo.com/1f1t

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6 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice work

Anov Communication's picture
Anov Communication
42 pencils

Where to find HD visuals of the fragrances bottles ?
Thx

ek kanya's picture
ek kanya
814 pencils

what is the guarantee that after I buy the perfume, they actually DO grow a tree and nourish and nurture the tree until it can take care of itself.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

brandingworthspreading's picture
brandingworthsp...
648 pencils

The campaign is weak. The usual Hugo Boss box needs how many trees to be made?
They also say you will get "global recognition" if you participate. Not convincing.

Guest's picture
Guest

absolut vodka style

meddis's picture
meddis
3 pencils

I couldn't expect less from Hugo, this is a notorious brand we're talking about, he's one of those that take the lead when it comes to creative advertising. Way to go! I loved it.

How can you tell which fragrance you like best on drakkar noir?

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