Check out the site: http://www.youtube.com.br/hsbc
A reindeer needs to recover a yo-yo that falls within the seekbar of YouTube for Christmas to happen.
Advertising Agency: Midia Digital/ JWT, Curitiba, Brazil
Creative Director: Fabio Miraglia/ Juarez Zaleski
Copywriter: Fernando Christo
Art Director: Dagmar Nesi
Production: Open The Door
Aired: December 2009
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3 Comments
Doesn't fell like HSBC for me. It's cute though.
What hath God wrought
I liked the story of Christmas, the reindeer is fun, this "websitevideo" is very creative.
The most important is how the campaign operates, videos are full interactive with the platform, using maximum of resources offered by Youtube.
Our bigger challenge as advertiser, is drain every possibility of each channel, communicating with the target, same way that they speak.