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YouTube Channel

Agency: 
Published/Aired: 
December 2009
Description: 

Check out the site: http://www.youtube.com.br/hsbc

A reindeer needs to recover a yo-yo that falls within the seekbar of YouTube for Christmas to happen.

Advertising Agency: Midia Digital/ JWT, Curitiba, Brazil
Creative Director: Fabio Miraglia/ Juarez Zaleski
Copywriter: Fernando Christo
Art Director: Dagmar Nesi
Production: Open The Door

Comments (3)

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Highest Rated

Zimmer's picture
Zimmer
Activity Score 3

The most important is how the campaign operates, videos are full interactive with the platform, using maximum of resources offered by Youtube.

Our bigger challenge as advertiser, is drain every possibility of each channel, communicating with the target, same way that they speak.

morse's picture
morse
Activity Score 17508

Doesn't fell like HSBC for me. It's cute though.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

overmaster's picture
overmaster
Activity Score 11

I liked the story of Christmas, the reindeer is fun, this "websitevideo" is very creative.

Zimmer's picture
Zimmer
Activity Score 3

The most important is how the campaign operates, videos are full interactive with the platform, using maximum of resources offered by Youtube.

Our bigger challenge as advertiser, is drain every possibility of each channel, communicating with the target, same way that they speak.

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