HSBC: Polar bear

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Simple, 30k banner ad designed to highlight HSBC bank's green credentials.

Advertising Agency: RMG Connect
Creative Director: Lyndon Hale
Art Directors: Simon Langford-Ely, Dan Cole, Andy Garnett
Copywriter: Dan Cole
Technical: Howard Boland
Published: August 2007

Your rating: None Average: 8 (41 votes)

Comments

Submitted by wendy0809 on Wed, 2007-08-22 05:41.

not a new idea, but people always love to play around with the mouse.

Submitted by Wordnerd on Wed, 2007-08-22 06:47.

oh, that's soooooo sweet! :))

like the claim here too

Submitted by saidukaringa on Wed, 2007-08-22 07:50.

What is new in this?

Saidu Karinga
The Idiot

Submitted by thisoe (not verified) on Wed, 2007-08-22 08:07.

show me a banner where you can stroke an icebear!
I love it because it made me smile :D

Submitted by itch on Wed, 2007-08-22 08:13.

yeah same here! it's sweet. i like the tone of voice here...

* it's not how good you are. it's how good you want it to be *

Submitted by JaneD (not verified) on Wed, 2007-08-22 08:53.

Can't even go in to see what it's all about, crap for consumers if they can't even see what the offer is on how to help.

Submitted by tokunbo (not verified) on Wed, 2007-08-22 10:41.

oh so sweet!where can i stroke a polar bear.on the net i mean lol!

Submitted by justagay (not verified) on Wed, 2007-08-22 18:26.

do you know where i just scratched him? hooooooooooo
try this on a real one and he'd bite off your head.

Submitted by addyong on Thu, 2007-08-23 03:43.

Dude, Advertising TEASE!

Atleast this is not another same old boring Bank ads... It's jus simply sweet.

Submitted by nuttin2kare on Sun, 2007-09-02 06:14.

cute