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How it's done

Published/Aired: 
April 2007
Description: 

A corporate DVD on the internet presenting the unique way Trident makes its gum.
Check out the site: http://www.tridentgum.co.uk

Advertising Agency: AKQA, London, UK
Creative Director: Daniel Bonner
Art Director: Dan “George” Jawson
Copywriter: Colin Byrne, Matt Longstaff, Per Nielsen
Web Design: Chris Gannon
Motion Graphics: Greg Mullen, Alex Wills
Launched: April 2007

Comments (5)

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Highest Rated

Robert_Paulson's picture
Robert_Paulson
Activity Score 18

I don't see it myself. But whatever

kre8's picture
kre8
Activity Score 989

not bad, but not great.
respek for selling the idea through.
but the production looks like its trying to be a traktor ad, but its falling short.

Robert_Paulson's picture
Robert_Paulson
Activity Score 18

I like it. The kittening process is so cute! I wish this was how they really made gum.

@ kre8 I dont think they have traktor in the UK. This reminds me a lot more of look around you, but I love that show and dont think this is ripping it off, its more like a hommage.

Internet DVD is nice nav and yeah some bits are a bit tacky looking I think the whole thing is good fun.

ivan's picture
ivan

I agree, the kittening process is the highlight of the film.

kre8's picture
kre8
Activity Score 989

i meant traktor as in the prod house.
www.traktor.com
i think they might work internationallly......hmmm....

Robert_Paulson's picture
Robert_Paulson
Activity Score 18

I don't see it myself. But whatever

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