Check out the advergame: http://inever.houlihans.com
This is a virtual version of the popular “I Never” drinking game — the one in which someone says something they’ve never done and whoever has done it, takes a sip of their drink. On this one, you can invite friends over email to play and answer either pre-made questions (that get increasingly racy) or ones you write yourself. Stories about what you’ve done are optional but make the game even more fun.
Advertising Agency: Sullivan Higdon & Sink, Kansas City, Missouri, USA
Creative Director: John January
Art Director: Seth Gunderson, Bruno Pieroni
Published: April 2007