NewerOlder Hotel Booked in Freefall

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Director / Art Director: Richard Fischer
Associate Creative Director / Copywriter: Evan Thompson
Producer: Kara Pierce
Director of Digital: Matt Witt
Head of Production: Brian Smego

September 2011


tracyzhang's picture
133 pencils


sergeo_syd's picture
595 pencils

Not so sure about this promo stunt. Al least it is not an easy/chap one to do and copy. - Film Production Management

kleenex's picture
41182 pencils

I agree...

morse's picture
17183 pencils

It's cool!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Norremark's picture
77 pencils

Fun and action packed way to show how fast and easy you can make your reservations, very lateral i like it

atb2005's picture
13561 pencils

I highly doubt in reality it is THAT fast. Don't know about easy. Anyway. He must have taken a sheet while doing it.

Temple's picture
11323 pencils

Interesting stunt.

Glut's picture
3937 pencils

this is the worst thing i´ve seen here lately

Taylormade's picture
408 pencils

I predict this will at least get shortlisted at some big shows. It's a fun and memorable product demo that will get noticed. Great work.

nicholas-sean's picture
9 pencils

This is completely ridiculous and unrealistic. I'd like to think that people are smarter than that. Jumping 10,000 ft. above the ground makes it pretty hard for your phone to receive service, let alone 3G for booking a hotel. Even if you did...would it be that fast? Get real.

devvyj's picture
3 pencils

This is so awesome! I loved the video, it's new and daring, it stands out. It's also consistent with the message, after all, we could all use a broader abstract view when it comes to the ads of today.

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