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Off the Grid

Published/Aired: 
December 2011
Description: 

URL: http://www.youtube.com/hondacivicUK

Production Company- Partizan
Director- Michael Geoghegan
Producers- Louise Gagen, Darren Goldberg

Advertising Agency: Wieden + Kennedy, London, UK
Creatives: Lisa Jelliffe, Kirsten Rutherford
Agency Producer: Matthew Ellingham, Anna Smith
Digital Producer: Kieran Weir
Creative Directors: Chris Groom, Sam Heath
Interactive Creative Director: Gavin Gordon-Rogers
Designer: Jon Harris
Executive Creative Directors: Tony Davidson, Kim Papworth
Account Team: Vicki Sales, Paulo Salomao, Joe Thomson
Project Manager: Marc D'Abreo
Community Manager: Matt Simpson
Planner: Kevin Chesters
Music: Human
360º Filming: TTX
D.O.P: Jon Boyce
Technical Advisor: Andrew Yardley
360º Player: yellowBird

Comments (6)

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Highest Rated

mockingbird's picture
mockingbird
Activity Score 238

nice idea!

andylefty's picture
andylefty
Activity Score 4535

Very charming.
Feels glitchy on my browser.

Hadrons's picture
Hadrons
Activity Score 6017

nice idea. very slow on chrome though..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture
sambuca
Activity Score 1066

i guess it your internet connection.
works fine.

nice "video" but don't know how it sells the car...

Wordfruit's picture
Wordfruit
Activity Score 1023

The first part:

I think the idea is good. I also think the idea of choosing to click to go on is good -- to explore.

But for me the video didn't really build the sense of wonder as much as it might have.

And I think it would work better if each part / location was a logical progression from the other, but with something unexpected. So when you get there you can see how situation B came from situation A, but before you clicked to go to situation B, you wouldn't have been able to predict that thing. Wouldn't that be closer to an idea you're communicating in the video?

Second part (exploring the car):

I only looked at this bit very briefly. In that brief time, it didn't draw me into the design process of honda engineers, or into 'wonder' -- and the creative do-something-with-your-cursor thing didn't really do much for me either.

But the idea, I think, is good.

sirvan's picture
sirvan
Activity Score 29860

Very, very slow on all browsers.

Shame. Seems very "Myst".

+++

"I love some things, and don't love some other things."

mockingbird's picture
mockingbird
Activity Score 238

nice idea!

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