Honda: Off the Grid

URL: http://www.youtube.com/hondacivicUK

Advertising Agency: Wieden + Kennedy, London, UK
Creatives: Lisa Jelliffe, Kirsten Rutherford
Agency Producer: Matthew Ellingham, Anna Smith
Digital Producer: Kieran Weir
Creative Directors: Chris Groom, Sam Heath
Interactive Creative Director: Gavin Gordon-Rogers
Designer: Jon Harris
Executive Creative Directors: Tony Davidson, Kim Papworth
Account Team: Vicki Sales, Paulo Salomao, Joe Thomson
Project Manager: Marc D'Abreo
Community Manager: Matt Simpson
Planner: Kevin Chesters
Music: Human
Production Company- Partizan
Director- Michael Geoghegan
Producers- Louise Gagen, Darren Goldberg
360º Filming: TTX
D.O.P: Jon Boyce
Technical Advisor: Andrew Yardley
360º Player: yellowBird
Published: December 2011

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6 comments

andylefty's picture
andylefty
4539 pencils

Very charming.
Feels glitchy on my browser.

Hadrons's picture
Hadrons
5707 pencils

nice idea. very slow on chrome though..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture
sambuca
1066 pencils

i guess it your internet connection.
works fine.

nice "video" but don't know how it sells the car...

Wordfruit's picture
Wordfruit
1023 pencils

The first part:

I think the idea is good. I also think the idea of choosing to click to go on is good -- to explore.

But for me the video didn't really build the sense of wonder as much as it might have.

And I think it would work better if each part / location was a logical progression from the other, but with something unexpected. So when you get there you can see how situation B came from situation A, but before you clicked to go to situation B, you wouldn't have been able to predict that thing. Wouldn't that be closer to an idea you're communicating in the video?

Second part (exploring the car):

I only looked at this bit very briefly. In that brief time, it didn't draw me into the design process of honda engineers, or into 'wonder' -- and the creative do-something-with-your-cursor thing didn't really do much for me either.

But the idea, I think, is good.

sirvan's picture
sirvan
29870 pencils

Very, very slow on all browsers.

Shame. Seems very "Myst".

+++

"I love some things, and don't love some other things."

mockingbird's picture
mockingbird
238 pencils

nice idea!

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