Honda: NaughtyOrNice-a-tron Facebook app

URL: http://apps.facebook.com/naughtyornice-a-tron

Today on Facebook, Honda launched a one-of-a-kind “NaughtyOrNice-a-tron” app as part of its Happy Honda Days campaign. Scouring a user’s past year of Facebook activity, including status updates, comments and likes, a specially-developed algorithm evaluates their language usage and searches for key behaviors to determine if the user has been naughty or nice. Users are encouraged to post or share their score and can see their friends’ scores if they have used the app. As the app processes a user’s data, the “NaughtyOrNice-a-tron” machine animates, updates the user on its progress, and displays some of the naughty or nice items it uncovers. The charming, vintage-electronics, paper model look of the machine itself was created by artist Dan McPharlin. Landscape and scenery elements were designed by Buck.

Advertising Agency: RPA, Santa Monica, CA, USA
Chief Creative Officer: David Smith
Group Creative Directors: Jason Sperling, Joe Baratelli
Senior Art Director: Hobart Birmingham
Copywriter: Perrin Anderson
User Experience: Pramit Nairi, Todd Rutherford
Technology Director: Scott Westerfield
Technology Manager: Bradley Stone
Technologist/Flash: Corey Hudson/Chris Gomez
Quality Assurance: Al Mata, Greg Lopez
Project Manager: Michelle Young
Program Manager: Samira Poulos
Account Executive: Deborah Tapiero
Assistant Account Executive: Kailani Smith
Account Supervisor: June Tan
V.P., Management Supervisor: Fern Shlauter
Social Media Relationship Manager: San Tong
V.P., Interactive Marketing Director: Mike Margolin
Web Analytics Manager: Anjan Haalder
Published: December 2010