H&M: Goldrun
AR platform startup GoldRun debuts its augmented reality app today with a virtual fashion show featuring selections from H&M's fall/winter collection - part of the 10-year anniversary celebrations for CondeNast's Style.com. The GoldRun app, available for free from the Apple iTunes store, launches with an H&M promotion that allows iPhone users to view, interact with and take pictures of virtual H&M apparel and accessories in front of any of the fashion retailer's 10 Manhattan locations. Users simply select the items they want to view and then "capture" them by snapping a picture to receive an instant 10% discount on any H&M purchase. Through GoldRun, shoppers will be able to virtually try on outfits, take photographs, and post these images to Facebook to create their own personal look books.
3 comments
Am I supposed to read this? Please! Spare me the torture.
so ivan, you're getting ad money from goldrun to put this up here?
good plan.
Nah, it's all free. :)
Ivan Raszl, admin of AotW