H&M: Goldrun

Watch the videos too.

AR platform startup GoldRun debuts its augmented reality app today with a virtual fashion show featuring selections from H&M's fall/winter collection - part of the 10-year anniversary celebrations for CondeNast's Style.com. The GoldRun app, available for free from the Apple iTunes store, launches with an H&M promotion that allows iPhone users to view, interact with and take pictures of virtual H&M apparel and accessories in front of any of the fashion retailer's 10 Manhattan locations. Users simply select the items they want to view and then "capture" them by snapping a picture to receive an instant 10% discount on any H&M purchase. Through GoldRun, shoppers will be able to virtually try on outfits, take photographs, and post these images to Facebook to create their own personal look books.

3 comments

Guest's picture
Guest

Am I supposed to read this? Please! Spare me the torture.

Guest's picture
Guest

so ivan, you're getting ad money from goldrun to put this up here?
good plan.

ivan's picture
ivan

Nah, it's all free. :)

Ivan Raszl, admin of AotW

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