HI NRG, Vodka Energy Drink: Dance Responsibly

Check out the site: http://www.danceresponsibly.com.au

The creative idea revolves around the concept that HI NRG ® gives you the energy to achieve whatever you want but you need to use that energy responsibly. Subsequently, HI NRG ® are the proud sponsors of the “Dance Responsibly” campaign. The campaign revolves around the use of key entertaining videos that demonstrate the outcomes of people caught up in the energy of dance. The website destination is presided over by the “Dance Police” – two sexy Police Officers who are prone to slapping infringement fines on anyone caught dancing irresponsibly and send them straight to the Shame File.

Advertising Agency: Kojo Interactive, Adelaide, Australia
Creative Director: Justin Wilden
Account Manager: Peta Pool
Producer: Emma Rhys
Social Marketing: Daniel Lee
Designers: Alex Hellfeier, Julian Austin
Lead Developer: Matt Allbeury
Developers: Reece Schaefer, Meena Kasi
Cameraman: Roh Smith
Video Production: Annalise Menzel, Jenny
Audio Engineer: Martyn Zub
Released: May 2007