Henkel Benelux Pritt: Handicraft

Check out the site: http://www.knutselwereld.nl

Brief: Revitalise Pritt as the authority on handicrafting in the Benelux. Online meets offline handicraft - we created a digital planet for children to get inspired and motivate them to get more out of handicrafting. Through downloading all sorts of different assignments, a tool to upload your handicraft work and see it in 3D on the handicraft planet and play games etc.

Advertising Agency: G2, Amsterdam, The Netherlands
Creative Directors: Jeroen de Snoo, Steven Bodoux
Strategy: Ge Key
Digital Creatives: David Pavlovic
Digital Production Company: Little Chicken


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Nice visual art but ehm, this isn't going to inspire children and motivate them to do more handcraft (from brief).

firebug's picture
1117 pencils

nice visualisation

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