Helsingin Sanomat: NytCam

NytCam is a permanent online element of nyt.fi, the website of the Helsingin Sanomat newspaper's weekly Nyt supplement ­ Nyt means "now" and Helsingin Sanomat is the largest circulation daily in the Nordic countries. In November 2012 Nyt was completely redesigned, and the NytCam was added as a permanent feature of the nyt.fi website.

The service broadcasts live HD webcam footage from around the city in the here and now. NytCam can be, for instance, in the kitchen of a Michelin-starred restaurant or at the surprise gig of a great band. The cameras stay in one place for varying lengths of time from a week or so to a longer while to just a few hours during a special event. People can suggest places they want the camera to go to. Where would you want the camera to peek? Have your say at nyt.fi/cam

Advertising Agency: 358 Helsinki, Finland
Creative Director: Ale Lauraéus
Strategist: Panu Nordlund
Copywriters: Valtteri Väkevä, Verneri Leimu
Designer: Iiris Ojanen
Client Team Director: Sonja Eiramo
Producer: Krista Durchman
PR Creative: Anna Lundqvist
Technical production: Byroo, Good Mood

November 2011


andylefty's picture
4535 pencils

Surely its upto the newspaper to decide what's worth seeing. As shown in the four examples above, none of those are interesting.

Now if we're talking hotel rooms and politician's private quarters that would be different.

morse's picture
17002 pencils

This is quite boring.

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