NewerOlder

Heineken US: Keep it Legendary

The time difference with Europe is no longer going to be a problem for the US fans of the UEFA Champions League. Heineken, along with the Vidal Partnership, has created Keep it Legendary; a set of tools that will help fans enjoy the best soccer in the world the way it’s meant to be: After work, with friends, and with beer.

Advertising Agency: The Vidal Partnership, USA
Chief Creative Officer: Gustavo Lauría
Executive Creative Director: Javier Fuentes
Creative Director: Álvaro Ramos
Associate Creative Directors: Carmelo Rodríguez, Willy Fernández-Lomana
Art Directors: Carmelo Rodríguez, Randy Díaz
Copywriters: Borja Eizmendi, Willy Fernández-Lomana
Account Director: Farah Burke
Planning Directors: Marco Vega, Jaime Dávila
Digital Producer: Alberto Ferrer
Director Digital: Brian Anderson
Published: March 2012

Related videos by Shutterstock

8 comments

chinchilla10009's picture
chinchilla10009
3 pencils

Really cool from Heineken. It works too!!!

Trruiz's picture
Trruiz
3 pencils

Smart!

nicolausmayo's picture
nicolausmayo
196 pencils

yup

Temple's picture
Temple
9621 pencils

I am so amazed by Heineken on every level, seems to be doing everything right. As close to a dream account as possible.

CommandZ's picture
CommandZ
2470 pencils

Spot on greatness, again.

kleenex's picture
kleenex
25174 pencils

nice idea.

I_SURF_AT_CANNES's picture
I_SURF_AT_CANNES
3 pencils

Cool stuff! I saw this the other day in Creativity and yesterday on www.psfk.com
it's everywhere, Is there any game going on today to try it?

moby88's picture
moby88
10 pencils

And what;s the idea?

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments