To celebrate the launch of Heineken's first ever global UEFA Champions League Trophy Tour, we set up a stunt to show the world what happens when football fans get closer to the Trophy than they'd ever imagined. On match day fans checked into what they thought was their hotel room, but was actually a room full of hidden cameras... and an unexpected guest.
Digital advertisment created by TBWA, Netherlands for Heineken, within the category: Alcoholic Drinks.
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