Heineken: UEFA Champions League Trophy Tour 2012

To celebrate the launch of Heineken's first ever global UEFA Champions League Trophy Tour, we set up a stunt to show the world what happens when football fans get closer to the Trophy than they'd ever imagined. On match day fans checked into what they thought was their hotel room, but was actually a room full of hidden cameras... and an unexpected guest.

Advertising Agency: United State of Fans\TBWA, Amsterdam, Netherlands
Creative Director: Kari Shaw
Creatives: Hubert Visser, Armand du Bois
Accounts: Guido Klomp, Aniek Ajanaku-Holland
Strategy: Antonie van Schendel
Producer: Melissa Lee
Production: Monodot / Verheyden
PR: Pitch London
Aired: March 2012

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kleenex's picture
22668 pencils

got to have a beer with the ad.

I want to keep the trophy for myself though.

mertos's picture
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darrenabriel's picture
54 pencils

nice! great vibes ;) any football fan can relate too. really cool to lift a champions league cup!

mr.x's picture
944 pencils

Love it!

Temple's picture
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