Heineken: Passport, 2

Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer.

Advertising Agency: iris, Singapore
Creative Directors: Subha Naidu, David Brown
Art Directors: Malcolm Wee, Melvin Lim, Regina Chan
Copywriter: Khairul Mondzi
Director: Firecracker Films
Sound: SongZu Singapore
Published: August 2012

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kleenex's picture
25210 pencils

It would have been nice to know how many beers he used on his trip.

lezy's picture
377 pencils

i am guessing by the video he must have traded atleast 12 to 16 bottles.

but any ways
i loved the new thinking n approach of traveling
and one of the good things that bear can do.


JonnyyRamone's picture
141 pencils

I love how they made the video about his journey and not overused product placements of Heineken (note the boat ride at 1:35 where the Heineken logo doesn't face the camera, that's sincerity)

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