Open Source Stage

June 2011
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Heineken Open Source Stage is a concept that 358 Helsinki created for Heineken. It consists of a series of events at the Flow Festival in Helsinki in August 2011. Heineken is the sponsor of Flow Festival 2011. To make the most out of the sponsorship, we set the bar high: Let's come up with something so interesting that it will become an integral part of the uncompromising festival's programme. The idea, Heineken Open Source Stage, is based on open source principles and Facebook liking. It is not only part of the program but it's also part of the festival website. Now the crowd can suggest anything and like any ideas they see. Within the first week and a half the site got 150,000 visits, the visitors made 2,000 suggestions for acts and their ideas were liked 14,500 times. That's pretty good for a hipster festival in a city of 500,000 people.

Advertising Agency: 358 Helsinki, Finland
Creative Director: Erkki Izarra
Art Directors: Leo Karhunen, Maria Fridman, Ville Kovanen
Illustrator: Leo Karhunen
Webmaster: Leo Karhunen
Copywriter: Valtteri Väkevä
Client Team Director: Robert From
Producer: Petra Yli-Hemminki
PR Creative: Anna Lundqvist
Interactive Creative: Jani Järvinen / Byroo

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CuriousPencil's picture
4225 Activity Scores

Know what? The Heineken logo is 6th down the list of sponsors. Main sponsor is Nokia. Nowhere on the very long home page of the website is there any Heineken branding, reference, anything. Is your idea of 'integral' using the colour green? This is woeful: people who want to go to the festival were *always* going to visit the site: this does *nothing* to help your client. Really, terribly, badly embarrassing.