Heineken: Keep it Legendary

The time difference with Europe is no longer going to be a problem for the US fans of the UEFA Champions League. Heineken, along with the Vidal Partnership, has created Keep it Legendary; a set of tools that will help fans enjoy the best soccer in the world the way it’s meant to be: After work, with friends, and with beer.

Advertising Agency: The Vidal Partnership, USA
Chief Creative Officer: Gustavo Lauría
Executive Creative Director: Javier Fuentes
Creative Director: Álvaro Ramos
Associate Creative Directors: Carmelo Rodríguez, Willy Fernández-Lomana
Art Directors: Carmelo Rodríguez, Randy Díaz
Copywriters: Borja Eizmendi, Willy Fernández-Lomana
Account Director: Farah Burke
Planning Directors: Marco Vega, Jaime Dávila
Digital Producer: Alberto Ferrer
Director Digital: Brian Anderson

March 2012


chinchilla10009's picture
3 pencils

Really cool from Heineken. It works too!!!

Trruiz's picture
3 pencils


nicolausmayo's picture
196 pencils


Temple's picture
11319 pencils

I am so amazed by Heineken on every level, seems to be doing everything right. As close to a dream account as possible.

CommandZ's picture
2494 pencils

Spot on greatness, again.

kleenex's picture
40654 pencils

nice idea.

John Allen's picture
John Allen
46 pencils

Cool stuff! I saw this the other day in Creativity and yesterday on www.psfk.com
it's everywhere, Is there any game going on today to try it?

moby88's picture
10 pencils

And what;s the idea?

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