Heineken: Enjoy Heineken Responsibly, Know The Signs
Check out the site: http://knowthesigns.heineken.com/buzztoolkit
After the success of last year's Enjoy Heineken Responsibly campaign, Heineken continues talking about the signs people start to show when they've had one too many.
It seems that wherever you live, everyone knows someone that might go too far on a night out and transforms into an embarrassing character. Last year we defined these characters as The Crier, The Fighter, The Sleeper, The Exhibitionist, The Groper and this year we have two new ones, which have been created based on your feedback: The Flirt and The Stumbler.
If you want to know the signs and want to prevent such a character from ruining the night for you and your friends, have a look at the three videos:
The Flirt: http://www.youtube.com/watch?v=8dRSFRXIHeI
The Fighter: http://www.youtube.com/user/knowthesigns2#p/f/1/bqItNRSCN6c
The Stumbler: http://www.youtube.com/user/knowthesigns2#p/f/2/qTV2c7qtivA
On a night out we provide you with tools to use all night long: before (the Know The Signs website), during (with the iPhone "Breathalyzer") and after (with the "Tag of Shame" social network application). With these tools you can connect with your friends and share opinions about self-awareness on a night out and in that sense Heineken is enabling a conversation between friends.
All the above can be found in the buzz toolkit at http://knowthesigns.heineken.com/buzztoolkit/. In the toolkit you'll find an extensive description of the campaign, visuals, the new Heineken logo and more background information. All elements may be used freely on your own website, blog or social community profile.