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Miss Skinny

Agency: 
Published/Aired: 
October 2013
Description: 

In Sweden, 100,000 people suffer from anorexia and eating disorders. The media world is becoming increasingly obsessed with looks, and this development is everyone's responsibility. To put focus on the issue, we launched Miss Skinny – an controversial online fashion store with size zero only.

Advertising Agency: Shout, Gothenburg, Sweden
Copywriter: Pontus Caresten
Art Directors: Calle Österberg, Stefan Parkbring
Production Manager: Therese Berglund
Final Art: Johanna Levin
Retoucher: Malin Svensson
Digital production: 2Creative
Film production: Is this it
Music: Synkop

Comments (4)

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Highest Rated

damnson's picture
damnson
Activity Score 11517

Very cool idea.

An axe murderer of ads.

Pete R.'s picture
Pete R.
Activity Score 3412

Wow! Great work!

Marcao's picture
Marcao
Activity Score 3029

Very well done.

kleenex's picture
kleenex
Activity Score 44768

Total winner!!

damnson's picture
damnson
Activity Score 11517

Very cool idea.

An axe murderer of ads.

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