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Head: Speed lessons by Novac Djokovic: The slice

In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons".

Advertising Agency: Aimaq & Stolle Werbeagentur, Berlin, Germany
Executive Creative Director: André Aimaq
Creative Directors: Marian Goetz
Copywriters: Marian Goetz
Art Directors: Christian Jakimowitsch, Mario Nussbaumer
Junior Art Director: Andreas Voegel
Illustration: Alexander Butera
Producer: Hanna Stueven, Ivonne Hansel
Production Company: Shapeminds And Moving Images GmbH
Music & Audiodesign: Krane & Rabe Audiodesign (Markus Krane, Axel Rabe,
Daniel Eberle)
Accountant: Daniella Rote, Marijana Kelava, Florian Hoffmann
Executive Planning Director: Alexander Jordan
Aired: March 2009

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3 comments

Guest's picture
Guest

And that is exactly why I never buy anything from Head. But at the same time... I feel sorry for the brand. I think even rivals feel embarrassingly uncomfortable watching this. (Harsh, I know, I'm hungover...)

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

Djokovic is 4th and the bloke who actually is 3rd is using Head, too.

capywriter's picture
capywriter
5511 pencils

superb voice over

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