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Head: Speed lessons by Novac Djokovic: The service

In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons".

Advertising Agency: Aimaq & Stolle Werbeagentur, Berlin, Germany
Executive Creative Director: André Aimaq
Creative Directors: Marian Goetz
Copywriters: Marian Goetz
Art Directors: Christian Jakimowitsch, Mario Nussbaumer
Junior Art Director: Andreas Voegel
Illustration: Alexander Butera
Producer: Hanna Stueven, Ivonne Hansel
Production Company: Shapeminds And Moving Images GmbH
Music & Audiodesign: Krane & Rabe Audiodesign (Markus Krane, Axel Rabe,
Daniel Eberle)
Accountant: Daniella Rote, Marijana Kelava, Florian Hoffmann
Executive Planning Director: Alexander Jordan
Aired: March 2009

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4 comments

sirvan's picture
sirvan
29870 pencils

Although it's been done before, I love the animation on these... such a good personality. Overall, they're a bit long though. Even for webvids.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

superb animation !!

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

I suspect this is way way off the target audience. Head in my eyes is (was?) an un-fancy reliable brand that makes no-nonsense racquets...why the 'south-park'?

Wordnerd's picture
Wordnerd
6662 pencils

Great animation, great humour. This is totally different and great stuff!

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