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Head: Speed lessons by Novac Djokovic: The return

In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons".

Advertising Agency: Aimaq & Stolle Werbeagentur, Berlin, Germany
Executive Creative Director: André Aimaq
Creative Directors: Marian Goetz
Copywriters: Marian Goetz
Art Directors: Christian Jakimowitsch, Mario Nussbaumer
Junior Art Director: Andreas Voegel
Illustration: Alexander Butera
Producer: Hanna Stueven, Ivonne Hansel
Production Company: Shapeminds And Moving Images GmbH
Music & Audiodesign: Krane & Rabe Audiodesign (Markus Krane, Axel Rabe,
Daniel Eberle)
Accountant: Daniella Rote, Marijana Kelava, Florian Hoffmann
Executive Planning Director: Alexander Jordan
Aired: March 2009

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10 comments

Guest's picture
Guest

awesome!!!!! the laugh of my week, this seriously good!!!

cebado's picture
cebado
258 pencils

totalmente increible!

mandark_123's picture
mandark_123
3017 pencils

cool

Gi_bo's picture
Gi_bo
1385 pencils

Muy bueno

GiBo

Guest's picture
Guest

wonderful crazy ads! great!

capywriter's picture
capywriter
5511 pencils

after the first part I thought this was rather bad... but then it turned out be pretty great ;)

Guest's picture
Guest

gold, silver or bronze?

Guest's picture
Guest

Mhuauaua, that's great!

Guest's picture
Guest

These are really great. :)
Well done, guys.

Chopper's picture
Chopper
1015 pencils

Really I don't understand all this euphoria. Are raquets for babies? Certainly HEAD has a lot of worldwide fans but we have to judge a campaign not a name and for me this adv is weak.

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