Head: Speed lessons by Novac Djokovic: The mash

In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons".

Advertising Agency: Aimaq & Stolle Werbeagentur, Berlin, Germany
Executive Creative Director: André Aimaq
Creative Directors: Marian Goetz
Copywriters: Marian Goetz
Art Directors: Christian Jakimowitsch, Mario Nussbaumer
Junior Art Director: Andreas Voegel
Illustration: Alexander Butera
Producer: Hanna Stueven, Ivonne Hansel
Production Company: Shapeminds And Moving Images GmbH
Music & Audiodesign: Krane & Rabe Audiodesign (Markus Krane, Axel Rabe,
Daniel Eberle)
Accountant: Daniella Rote, Marijana Kelava, Florian Hoffmann
Executive Planning Director: Alexander Jordan
Aired: March 2009


sirvan's picture
29870 pencils

What's up w/ the focus on ass and balls?


"I love some things, and don't love some other things."

Guest's picture

exactly... and the way he was licking that shaft thing!!!

also, this is one minute too long! i lost interest after the first

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

And that is why I bought Dunlop.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

...and who, foremost, needs speed on a smash or a slice? (Murray is 3rd...)

Guest's picture

Someone that likes to play tennis and he is looking for a good racket to play with. Also, I don't care if Novak is fourth, he is more charismatic than Murray.

Guest's picture

Absolutely great campaign.

Guest's picture

partly funny. But does not make me buy a head racket, does it?

mpared's picture
562 pencils

i love them they are so amazing

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