Special Collection

May 2011
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Havaianas created a special collection of flip-flops hand made by artisans from a little town in the northeast of Brazil. These flip-flops are stitched, one by one, with Swarovski crystal and delicate pendants. The collection’s microsite tells the story of Havaianas Special Collection showing how such a democratic product can be also so unique and stylish. On the animation we can see each model being made in a special, dreamlike way. You can stop the video to see more product details anytime.

In a small town in the northeast of Brazil,
artisans decorate Havaianas flip-flops,
with Swarovski crystals,pendants
and other delicate accessories.
The hand-made production is so meticulous that
on some days, only four pairs are produced.
And that’s what makes these flip-flops so special.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Sergio Mugnaini
Art Director: F. Hauck Araujo, Fabio Benedetto
Copywriter: Luciana Haguiara
Additional Advertising Agencys: Vanessa Marques, João Lopes, Rmax, Andre Brunetta
Interactive: Lucas Lima / B A Start

Comments (1)

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Highest Rated

bhuvneshwar.chd's picture
989 Activity Scores

beautifully crafted.

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi


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