November 2013
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There are over 5.5 million possible burger combinations available to be registered in the My Harvey’s Copyright database. When a consumer completes building and registering their burger no one can register that same burger. The owner will then receive a Harvey’s copyright number, semi-official certificate of copyright and a 10% discount off their Harvey’s orders until the end of February.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Copywriter: Nancy Crimi-Lamanna
Art Directors: Deborah Prenger, Derek Blais
Agency Producer: Adriana Laborde
Production Company: Soft Citizen
Executive Producer: Link York
Director: Air Castle
Editing House: PosterBoy Edit
Editor: Griff Henderson
Executive Producer: Michelle Rich
Digital Technologist: Darrin Patey
Visual FX: Fort York
VFX Post Producer: Amanda Lariviere
Digital Production: Proximity Canada
Flame Artist: Erine Mordak
Group Account Directors: Martina Ivsak, Mike McGee
Account Supervisor: Saloni Wadehra
Account Executive: Marco DiGiantomasso
Music / Sound: Dustin Anstey / RMW Music

Comments (1)

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Highest Rated

kleenex's picture
42388 Activity Scores

Simple and fun idea.