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Published/Aired: 
May 2010
Description: 

More banners: 1, 2, 3, 4, 5.

For Internet, banners use animated gifs to create a budget 3D effect: the young and the comatose lie on train seats and other transportation, their unconscious bodies jiggling from engines or railway sleepers. The banners will be displayed on hostel.com and tripadvisor.com. Posters and postcards will appear in cities across the continent.

Advertising Agency: KesselsKramer, Amsterdam
Creative Directors: Erik Kessels, Dave Bell
Art Direction: Erik Kessels
Copy: Dave Bell, Christian Bunyan
Production: Pieter Leendertse
Photography: Thomas Mailaender

Comments (11)

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Highest Rated

Temple's picture
Temple
Activity Score 11337

Excellent campaign.

atb2005's picture
atb2005
Activity Score 13561

This is by far one of the most annoying web banners I've seen.

capywriter's picture
capywriter
Activity Score 5509

not a big fan of these either, but they've had brilliant campaigns before. If you haven't seen those, you should definitely look those up.

Molecule's picture
Molecule
Activity Score 435

the campaign is so-so funny, good insight though. I agree the banner is extremely annoying.

Thzic's picture
Thzic
Activity Score 7

love the visual style , it attracks the eye and
the image it self is great.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Haha I think these banners are GREAT! They are like eye-magnets, fantastic, and much better than the print-campaign.

live_comments's picture
live_comments
Activity Score 48

lol! :)

Guest's picture
Guest

Yeah... how does no-one notice that she looks like she's being victimized? Weird, gross and super disturbing. FAIL!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

That's your own little dirty mind my friend!

clayology com's picture
clayology com
Activity Score 245

quite good..!! the idea is sumthng new..but yeah.kind of depressing..i mean..budget hotels can be represented in better and more lively ways..this makes me wanna go off to sleep..!!zzzzz...

Ads u create needs Attention!! http://www.claycardstudio.com

LeeHarvey's picture
LeeHarvey
Activity Score 3045

The Hans Brinkers campaign has a history of depressing ads! It's cheap for a reason. Great campaign!

Temple's picture
Temple
Activity Score 11337

Excellent campaign.

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