For Internet, banners use animated gifs to create a budget 3D effect: the young and the comatose lie on train seats and other transportation, their unconscious bodies jiggling from engines or railway sleepers. The banners will be displayed on hostel.com and tripadvisor.com. Posters and postcards will appear in cities across the continent.
Advertising Agency: KesselsKramer, Amsterdam
Creative Directors: Erik Kessels, Dave Bell
Art Direction: Erik Kessels
Copy: Dave Bell, Christian Bunyan
Production: Pieter Leendertse
Photography: Thomas Mailaender