Hans Brinker Budget Hotel: Girl
For Internet, banners use animated gifs to create a budget 3D effect: the young and the comatose lie on train seats and other transportation, their unconscious bodies jiggling from engines or railway sleepers. The banners will be displayed on hostel.com and tripadvisor.com. Posters and postcards will appear in cities across the continent.
Advertising Agency: KesselsKramer, Amsterdam
Creative Directors: Erik Kessels, Dave Bell
Art Direction: Erik Kessels
Copy: Dave Bell, Christian Bunyan
Production: Pieter Leendertse
Photography: Thomas Mailaender
12 Comments
This is by far one of the most annoying web banners I've seen.
not a big fan of these either, but they've had brilliant campaigns before. If you haven't seen those, you should definitely look those up.
the campaign is so-so funny, good insight though. I agree the banner is extremely annoying.
love the visual style , it attracks the eye and
the image it self is great.
Haha I think these banners are GREAT! They are like eye-magnets, fantastic, and much better than the print-campaign.
We will be looking for these ads now every where we go. They will surely grab everyone's attention and make the brands the advertise very memorable. Thank you so much for updating us.
lol! :)
Yeah... how does no-one notice that she looks like she's being victimized? Weird, gross and super disturbing. FAIL!
That's your own little dirty mind my friend!
quite good..!! the idea is sumthng new..but yeah.kind of depressing..i mean..budget hotels can be represented in better and more lively ways..this makes me wanna go off to sleep..!!zzzzz...
Ads u create needs Attention!! http://www.clayology.com
The Hans Brinkers campaign has a history of depressing ads! It's cheap for a reason. Great campaign!
Excellent campaign.