Hans Brinker Budget Hotel: Girl

More banners: 1, 2, 3, 4, 5.

For Internet, banners use animated gifs to create a budget 3D effect: the young and the comatose lie on train seats and other transportation, their unconscious bodies jiggling from engines or railway sleepers. The banners will be displayed on hostel.com and tripadvisor.com. Posters and postcards will appear in cities across the continent.

Advertising Agency: KesselsKramer, Amsterdam
Creative Directors: Erik Kessels, Dave Bell
Art Direction: Erik Kessels
Copy: Dave Bell, Christian Bunyan
Production: Pieter Leendertse
Photography: Thomas Mailaender

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11 comments

atb2005's picture
atb2005
13567 pencils

This is by far one of the most annoying web banners I've seen.

capywriter's picture
capywriter
5511 pencils

not a big fan of these either, but they've had brilliant campaigns before. If you haven't seen those, you should definitely look those up.

Molecule's picture
Molecule
437 pencils

the campaign is so-so funny, good insight though. I agree the banner is extremely annoying.

Thzic's picture
Thzic
7 pencils

love the visual style , it attracks the eye and
the image it self is great.

LeeHarvey's picture
LeeHarvey
3045 pencils

Haha I think these banners are GREAT! They are like eye-magnets, fantastic, and much better than the print-campaign.

live_comments's picture
live_comments
48 pencils

lol! :)

Guest's picture
Guest

Yeah... how does no-one notice that she looks like she's being victimized? Weird, gross and super disturbing. FAIL!

LeeHarvey's picture
LeeHarvey
3045 pencils

That's your own little dirty mind my friend!

clayology com's picture
clayology com
235 pencils

quite good..!! the idea is sumthng new..but yeah.kind of depressing..i mean..budget hotels can be represented in better and more lively ways..this makes me wanna go off to sleep..!!zzzzz...

Ads u create needs Attention!! http://www.claycardstudio.com

LeeHarvey's picture
LeeHarvey
3045 pencils

The Hans Brinkers campaign has a history of depressing ads! It's cheap for a reason. Great campaign!

Temple's picture
Temple
9621 pencils

Excellent campaign.

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