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Hanging test dummy

Published/Aired: 
June 2006
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Description: 

http://hangingtestdummy.com/

What's a great way to demonstrate the power of your glue? How about adhering a crash test dummy to the ceiling, and then letting people all over the internet fire tennis balls at it? Point a webcam at the dummy, make the tennis ball cannon oscillate from side to side, and you've got yourself a sure-fire recipe for viral marketing.

Advertising Agency: DDB Brazil

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