Halls: Free Your Voice

URL: http://www.hallsfreeyourvoice.co.za/

Halls throat lozenges give you your voice back. So we launched the “Halls. Free Your Voice.” Promotion, where people could win their own radio ad to literally say whatever they wanted. On a very small budget, the competition needed a website that covered all the Terms & Conditions, yet still communicated the “Free Your Voice” concept. Our simple idea was to make every bit of text on the site out of digital, audio fridge poetry, so people could move all the words around to create, hear and share their own messages in millions of different ways. Now that’s freedom.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Digital Creative Director: Nicholas Wittenberg
Art Directors: Prabashan G. Pather, Sanjiv Mistry
Copywriters: Sanjiv Mistry, Prabashan G. Pather
Digital Creative: Umar Jakoet
Account Manager: Bryony McComb
Sound Design: We Love Jam

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8 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Very fun and flexible idea. Website's uncluttered, simple and easier to use than magnetic poetry, and sounds good too. Not seen this done before, so am glowing with that 'first time impression'. Well done.

Guest's picture
Guest

Diesel already did the same

CuriousPencil's picture
CuriousPencil
4227 pencils

Where? When?

Guest's picture
Guest

I like this!

Cheerriiee's picture
Cheerriiee
952 pencils

Sounds like fun!

Guest's picture
Guest

Cool

Guest's picture
Guest

I feel the Free Your Voice message gets lost in this. Though I'm not in SA so I'm not exposed to the regular branding of Halls. This is good supporting material in such a campaign.

jayaraj's picture
jayaraj
27 pencils

innovative

K Jayaraj

http://woc.in/

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