The "Rogue Gypsy" campaign revolves around teasing the launch of a new scrapbooking product by Provo Craft, the Gypsy. The result of some creative risk-taking is the story Donnie K, a bounty hunter type who has been enlisted by Provo Craft to retrieve 10 gypsies from scrapbookers gone bad (who wont return the samples)...
Hilarity ensues in a blog style interactive home for viral videos of Donnie K getting his ass kicked by Nancy, Kate and Becky, and Facebook fan page where he interacts with potential consumers - keeping them updated on all his hits - but mostly "misses". Less than a week after the launch, we're tweeting to our audience of almost 90, and facebooking with over 414 fans.
5 Creative Black Friday Campaigns You Should KnowRead More
Shelley Zalis of The Girls’ Lounge is “Not Afraid to Be Bold”Read More
Sponsored By the drum
How WildAid & Grey London Created #jointheherd to Impact the World's Ivory TradeRead More
The Results Are In: Reflecting on Adland’s Election SeasonRead More