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Donnie K

Agency: 
Published/Aired: 
July 2009
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Description: 

The "Rogue Gypsy" campaign revolves around teasing the launch of a new scrapbooking product by Provo Craft, the Gypsy. The result of some creative risk-taking is the story Donnie K, a bounty hunter type who has been enlisted by Provo Craft to retrieve 10 gypsies from scrapbookers gone bad (who wont return the samples)...

Hilarity ensues in a blog style interactive home for viral videos of Donnie K getting his ass kicked by Nancy, Kate and Becky, and Facebook fan page where he interacts with potential consumers - keeping them updated on all his hits - but mostly "misses". Less than a week after the launch, we're tweeting to our audience of almost 90, and facebooking with over 414 fans.

Advertising Agency: Struck Creative, Salt Lake City, USA

Comments (3)

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Highest Rated

bknowlden's picture
bknowlden
3647 Activity Scores

the campaign is much more robust than it looks here. 10 episodes, a blog, facebook fan page, tweeting, flickr images and seeding on more than 50 scrapping websites. the url is www.roguegypsies.com

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