Gypsy: Donnie K

The "Rogue Gypsy" campaign revolves around teasing the launch of a new scrapbooking product by Provo Craft, the Gypsy. The result of some creative risk-taking is the story Donnie K, a bounty hunter type who has been enlisted by Provo Craft to retrieve 10 gypsies from scrapbookers gone bad (who wont return the samples)...

Hilarity ensues in a blog style interactive home for viral videos of Donnie K getting his ass kicked by Nancy, Kate and Becky, and Facebook fan page where he interacts with potential consumers - keeping them updated on all his hits - but mostly "misses". Less than a week after the launch, we're tweeting to our audience of almost 90, and facebooking with over 414 fans.

Advertising Agency: Struck Creative, Salt Lake City, USA

3 comments

Guest's picture
Guest

How we can see result of this idea

Zeus's picture
Zeus
912 pencils

and the link???

bknowlden's picture
bknowlden
3647 pencils

the campaign is much more robust than it looks here. 10 episodes, a blog, facebook fan page, tweeting, flickr images and seeding on more than 50 scrapping websites. the url is www.roguegypsies.com

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