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Gulf Scrabble Championships: Battle Captcha

Being Human Isn't Enough

Our mission was to ignite the competitive spirit of Scrabble players across the Gulf. We knew that Scrabble was huge online. So we went to where the Scrabble enthusiasts play, hijacked an irritating online convention, and transformed it into something unexpected. Battle Captcha doesn’t make you type in gibberesh to verify you're human. Instead, it challenges you to prove you’re more than human – by unscrambling different letters and demonstrating that you’ve got the power of WORDS.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Head Of Digital: Preethi Mariappan
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Lead Developer: Sarabjeet Singh
Technical Lead: Navin Chauhan
Published: May 2011

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4 comments

kleenex's picture
kleenex
26203 pencils

Brilliant!!!...

andylefty's picture
andylefty
4533 pencils

Targeting the right audience.

BlackCoffee's picture
BlackCoffee
37 pencils

Original idea. Well executed.

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