The Rare Character Test

December 2013


Grolsch has a rare character amongst lagers. So, armed with a digital experience combining video, sms, and a surprise phone call, we sought out rare character in its drinkers, rewarding the rarest with free beer.

Advertising Agency: Beattie McGuinness Bungay, UK
Creative Director: Pat Burns
Art Director: Olly Wood
Copywriter: Martin Headon
Creative Technologist: Peter Browse
Agency Producers: Melanie Lowings, Kira Lispcombe
Interactive Digital Designers: Caleb Al-Jorani, Jeremy Willmott
Account Manager: Jean-Luc Bragard
Production Company: Stink Digital
Director: Rohan Blair-Mangat

Comments (0)

Log in or register to post comments

20% Off Sale at iStock until December 9th 2016